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Shaping the Future of Retail with Media
Tuesday 28th of October, 2025 | 08:30 AM - 05:00 PM
Nobu Hotel, Warsaw - Poland
RSVPNobu Hotel, Warsaw - Poland
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Opening remarks, introduction to the event, and an overview of the day's agenda.
What can Brands and Retailers in Poland Learn from Around the World
Unlocking the full potential of Retail Media in Poland requires a step-change in approach from both brands and retailers. This keynote will map out what retail media is today, the practical steps needed for success, and the growth opportunities that lie ahead as it becomes an integral part of brand marketing strategies.
Inside the retail media strategies that turn retailers into media moguls
During this session we will unpack how global retailers use their rich first-party data on shopper behaviour and preferences to offer brands highly targeted advertising opportunities online, offsite and in-store, and how they have successfully scaled their Retail Media Networks to deliver new high-margin revenue sources.
Moderator
What It Takes for Retail Media Networks to Earn a Bigger Share of Marketing Budgets.
What do brands want from retail media? What are their unique challenges and what are the solutions they are looking for? This panel brings together leading experts from global brands to discuss their pain points and what opportunities they are looking for retail media to drive reach, effectiveness and efficiency.
Moderator
Colin Lewis
How Douglas is shaping retail media in beauty and lifestyle across Europe-wide and in Poland.
Douglas is the leading omnichannel beauty destination in Europe. Douglas has 1,900 stores and a variety if eCommerce. Douglas Marketing Solutions, the retail media arm of Douglas, has become one of Europe’s most advanced retail media players, combining premium beauty expertise with rich shopper data and innovative media formats. In this presentation, Douglas team will share their journey in building a retail media proposition that supports both brand partners and shopper experiences. The session will also feature a case study from Poland, showing how Douglas Retail Media is delivering measurable results in a fast-growing market.
First-party data is the backbone of retail media, but its role is often misunderstood. This session will break down what it is, how retailers collect and activate it, and why it’s essential for targeting, insights, measurement, and accountability. From the basics to advanced insights, this session covers everything retailers and marketers need to know about the role of data and how brands and retailers can work together with data to create insights that drive growth.
Why and How Retail Media Networks are transforming into insight platforms that rival traditional research providers.
Retailers sit on some of the richest data sets: they know what shoppers search for, what they buy, and how they buy across channels. This session will show how retail media networks are evolving into intelligence platforms. We will explore how retailers and brands can use data, AI and agents to understand shopper missions, identify growth opportunities and shape brand strategy.
Why Standards and Certification will define the next stage of Retail Media Growth
The IAB EU has been central to the creation of retail media standards across Europe. During this session, Jason will share his perspective on why measurement standards and certification are key to unlocking long-term success in Retail Media.
How Retail Media can become a Revenue Growth Catalyst in Poland
Polish retailers are moving quickly to build retail media ecosystems that can compete with global players. This session explores which formats will dominate by 2026, how in-store activations can drive growth, and what brands must do now to keep pace with changing shopper behaviour.
Moderator
Hear directly from agency insiders who are working with brands on their retail media strategy
Agencies are at the center of the relationship between a brand and its media spend. Their role is to advise clients on how to structure spending, how to compare retail media with other channels, and how to bring clarity to a fragmented landscape of networks and formats. This panel brings together senior agency leaders to share how retail media is being evaluated, tested and integrated into core brand strategies.
Moderator
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